melissa cabral

i have to agree, hackemer. wholeheartedly. 

but i fear that we may be talking to ourselves a bit. i fear we’re diluting the conversation. i fear that the same people are telling one another how brilliant they are day in and day out. and i get annoyed because i honestly do believe that we’re better than that. there’s a lot of smart, interesting people in our community and yet sometimes it doesn’t feel like we’re living up to how smart and interesting we really are. it feels like we’re a bunch of theorizing talkers, and i wonder how sustainable that is in an era that values getting off the soapbox and actually doing stuff. (because in the end, it never seems that the theories and the models really hold up anyway – modern comms and brand systems are too complex for them to).